Little Known (Free) Marketing Strategies for Startups

Little Known (Free) Marketing Strategies for Startups

Business Tips, For SMEs
When a product is nearing its completion, start-ups begin to map out their next moves. One of which is promoting the business. While bigger corporations tend to outsource marketing to specialized companies, most start-ups don't have the finances to do the same. Thankfully, in today's highly digital era, there are a lot of marketing strategies for startups you can do for free. You only need to manage the resources you have to effectively promote your products and services. Here are some of them. 5 marketing strategies for startups Email marketing Email marketing has been around for a long time, and with good reason: it's an effective way to promote without shelling out the big bucks. Customers often check their emails during their downtimes, so it's likely that they have time…
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Accounting for Startups: 5 Mistakes You Could Be Doing

Accounting for Startups: 5 Mistakes You Could Be Doing

For SMEs
It's no secret that more and more startup companies are cropping up these days, catering to a wide range of industries. These startups all share the same dream: to build a product that makes people's lives better - with a bonus of gaining some profit! However, as with all new businesses, challenges arise as the start-up pioneers build their corporation. Since some teams come from a purely technical background, one major challenge is the financial aspect of running their company. So in this series of accounting for startups, we've listed the top five mistakes most newly established businesses make and how you can prevent your team from being thrown into financial chaos. Accounting issues and their solutions Accounting as an Afterthought The first thing that startups should know is that…
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How Oojeema Can Simplify Accounting

How Oojeema Can Simplify Accounting

For Accountants, For SMEs
Bookkeeping is never an easy task. There are several chores you have to accomplish mostly on a daily basis. (Add to that the challenges in the workplace you have to face!) There’s the billing for goods, recording receipts from customers, verifying invoices, and many others. Whether you are a private practitioner or a part of an accounting firm, the process of recording and tracking financial records for your client is indeed a feat. So you ask, is there really a way to simplify accounting? But before that, let's see the challenges the traditional system has. The problem with manual accounting Keeping track of the company’s finances through the traditional ledgers or the semi-modern spreadsheets has been the practice of many businesses. While this practice can do the job alright, it…
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Millennials in the workplace: how it affects the accounting system

Millennials in the workplace: how it affects the accounting system

For SMEs
The millennials are those born between 1981 to 1997 and are considered the largest generation in the United States workforce today. They create a huge impact on how business and workplaces are managed today. Since they reach millions, the millennials in the workplace are subjects of study to fully understand their common traits, characteristics, behaviors, and attitudes toward work. How they are managed matters a lot in today’s workplaces. Traits of millennials Special They have always been treated as special and important. When they achieve something, they want to be praised and be given positive feedback. Sheltered They grew conscious about safety measures. Confident They are motivated, goal-oriented, and confident in themselves and the future. They see themselves to be great and they brag about their generation's power and potential. They are…
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Best Practices of Startup Companies: 6 Ways to Succeed

Best Practices of Startup Companies: 6 Ways to Succeed

For SMEs
What we see today in businesses reflect a huge demand for mobility and flexibility.  Processes like communication, production, and general office procedures are increasingly automated. Top companies had already been doing the best practices of startup companies, and more players are willing to join in the game. This challenge motivates a lot of startups to take on the challenge of innovating products and services that deliver better functionality for investing businesses. It is everyone's game.There is no telling that one startup today can be the next salesforce in the field of business. The secret is, there is no secret! Best practices of startup companies Let your product speak for itself Convenience at anyone’s fingertips is what people are looking for these days. A startup must not forget that its product…
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4 Most Important Productivity Tools for Small Business

4 Most Important Productivity Tools for Small Business

For SMEs
Does your business encounter difficulty in keeping track of all the processes needed for business growth such as employees’ performances, project details, project management, better communication, web analytics, inventories, files and documents sharing, and so on? In this technological age, these problems have simple solutions as there are abundant business productivity tools every SME should have which are available online. These productivity tools for small business are helpful in managing different processes and aspects of SMEs especially those whose operations involve online presence and with clients that are mostly processed through the internet.Top 4 Productivity Tools for Small BusinessDropbox for BusinessDropbox is one of the most important productivity tools especially if SMEs have file sharing processes. This tool enables to save files on a computer and access them from different devices…
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Startup Management: 5 Mistakes You Could Be Doing

Startup Management: 5 Mistakes You Could Be Doing

Business Tips, For SMEs
Startup management is undoubtedly crucial. Setting up a business entails lots of risks, which when not properly managed could result in damaging consequences such as bankruptcy or failure. Problems in business are common. Hence, business startups must consider them carefully for the business to thrive in a really challenging world. Common startup management problems and their solutions Financial Mismanagement It is understandable in any business endeavor that finances are very important when it comes to starting a business. The lack of it will just lead to problems such as being in too much debt or bankruptcy. According to a study, about 79 % of failures of small businesses have something to do with starting out with little money or lack of financial support. Aside from the lack of budget, financial…
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Expedite your Point-of-Sale Systems with Oojeema

Expedite your Point-of-Sale Systems with Oojeema

For SMEs
What are point-of-sale systems?Point-of-sale systems (POS) are great tools in recording your retail transactions quickly. At the point of sale, the POS calculates the total amount due and generates the receipt for the customer. Basically, it handles the bulk of the daily operations of the store. At the end of the day, reports can be generated to see how much sales was made and how much inventory was moved.Problems faced by storesEach day, retail stores need to move quickly to make as much sales as possible, and the point-of-sale systems help a great deal in this area. But making a profit does not end there. An accounting of all transactions during the day should also be accounted for. Was there emergency buying done? How much did it cost? How was it paid for?…
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What Everybody Ought To Know About Technology And Accounting

What Everybody Ought To Know About Technology And Accounting

For Accountants, For SMEs
These days technology plays a part in even our simplest tasks, be it being woken up by an alarm, paying bills online or even just talking to someone. So, it is not surprising that technology and accounting are linked. In fact, Huffington Post says technology plays a significant role in the way we do business, including the local accounting practice.  With technology comes change, and there has been a noticeably big difference in the way balancing books and verifying ledgers are done in today’s day and age.  With the emergence of different software systems to support various accounting tasks--from filing invoices, making sure balances are in check, payroll, preparing sales forecasts, internal auditing, and government tax filing--it has clearly become easier for accountants to complete their jobs with accuracy and…
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Free Accounting Software: Which is Best for You

Free Accounting Software: Which is Best for You

For Accountants, For SMEs
A lot goes into setting up a new business, and this can be pretty overwhelming, especially for someone who is going into this for the first time.Where to start?  How to begin?  Among the many things that need to be carefully planned is how to effectively utilize the startup money.There is certainly no room for error in this area, and it is important to stretch the budget as much as one can.  So it is crucial to know which ones you need to spend on and which ones you can afford to scrimp on without compromising the quality.If there are things you can get for free, take it.  These days there are many available resources that you can get at no cost at all, a free accounting software is one…
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